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Our main character has reincarnated into the body of Melissa, the villainess of a romance novel. In the original story, the lovely Yuri is pursued by several handsome (but not always pleasant) male leads while being tormented by the jealous Melissa. Melissa refuses to follow the original path, using what she knows to influence the future. It's a classic for good reason and essentially complete, though marked otherwise.
A romance/dating mobile game had two modes: easy mode as the female lead, or hard mode as the villainess, Penelope. Repeatedly failing to win the game as the villainess, our main character wakes up inside the game as Penelope. Playing to survive, Penelope must choose carefully to win the heart of at least one male lead... because losing means death.
Martina rose from nothing to become a warrior Empress, her solitary rule becoming a powerful legend. 500 years later, Empress Martina is reborn as a noble's daughter. She keeps her past life a secret, wanting to live peacefully. When her beloved sister is to be married off to a Duke cursed to live as a monster, Martina takes her place. There seems to be a secret to this curse, a secret maybe related to her past life.
Dante was an abandoned princess, survived the streets, became a legendary warrior, and mercilessly became Empress. Dying young but satisfied, she's reincarnated as Helena, the lovely daughter of a noble. Though wanting a quiet and lazy life, her intelligence and talented swordsmanship drag her into teaching her brother, as well as the prince. Helena wants to help the prince survive and become emperor, but it sure messes with her plans.
The last royal alive, the princess realizes the betrayals and rebellion can't be stopped anymore... With a regretful wish towards her belated brother, followed by her death, she redeems a once-only time rewind. This time she intends to pretend to be trash, literally whoop her brother into a decent ruler, and defeat that sneaky witch!
Four powerful families each have a power based on a season. Hilise never wanted to be the one to inherit the power of spring, but jealous friends and family still use and hurt her. Unable to die, Hilise repeatedly reincarnates... This time, she's fed up! Done with the mistreatment, Hilise is going to break this torturous cycle.
After reading a novel, our main character is reincarnated as the villainess Roxanne, the beautiful daughter in a noble family of evil assassins. In the novel, the heroine's brother is killed, leading to the family of assassins being wiped out. Roxanne must play her part as evil to survive her family, but must save the handsome brother to survive the original plot.
Terryl is coldly dumped for another woman with higher status. A powerful Duke suddenly shows up claiming he's her long-lost father and had never stopped loving her mother. The Duke takes them away to his estate, training Terryl to become a warrior and successor to his dukedom. Using her newfound strength, Terryl will forge an alliance with her ex's crippled brother to seek revenge... But twists hide around every corner.
Little Leticia is sold off to marry a Duke rumored to be cursed with horrifying ugliness behind his mask. Stories say he and his people are monstrous and cruel, only good for slaying the hordes of demons in the north. Surprisingly, the Duke and his staff are kind. Leticia decides to become a worthy wife of her pure-hearted demon-slaying husband... only to find his curse is to THINK he's ugly, when he's secretly beautiful. She must conquer the strongest of demons to break his curse.
Navier's entire life was dedicated to training to become the perfect empress for the future emperor, her childhood friend. The emperor falls in love with a manipulative brat who wants Navier's place. To escape a terrible fate, Navier pursues divorce and a way to remarry the emperor of a neighboring country. The other emperor adores her and seeks to save her, but he has secrets of his own.
Note. The birth of the Trashta meme!
Beware of the Villainess!